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Questions & answers about CTV advertising
Everything you want to know about Connected TV: what CTV is, what it costs, how fast you go live and how targeting works.
Basics
CTV (Connected TV) means ads that run in streaming apps on the TV — for example Netflix, Prime Video, Disney+ or DAZN. Your spot shows on the big living-room screen, but you book it digitally and precisely, like online ads.
With traditional TV you buy airtime for everyone who happens to tune in. With CTV your spot runs in streaming apps and you choose which content and moments it appears in.
YouTube ads mostly run on phones and laptops between user-generated videos. CTV ads run on the TV, in premium series, films and sport — big picture, sound and full attention.
MATNY puts your brand on Netflix, Prime Video, Disney+, DAZN and 20+ more premium streaming apps.
Booking & cost
MATNY has no minimum budget and no contract. You set your own budget and can change it at any time.
You set up your campaign in about 5 minutes: upload your spot, choose audience and context, set a budget, done.
No. There's no contract and no minimum booking volume. You can change your campaigns at any time.
Yes. With no minimum budget you can start small, test and then scale — no agency needed.
Spot & targeting
No problem: In the MATNY Studio you can create your own TV spot. Give it a try now.
Contextual targeting shows your spot during matching content — like sport, evening series or family films. You reach people in the moment your message fits best.
Yes, you can show your ads only within a radius and postal code areas that are relevant to you — that way you reach the customers in your area.
Yes. On top of context, MATNY uses shopper intelligence so your spot runs for viewers who fit your product.
Results & privacy
Whether awareness, store visits, leads, sales or new app users: CTV works across the whole journey from first impression to purchase.
Contextual targeting is based on the content, not on individual people. For how this website handles data, see our privacy policy.